The handloom industry in India has been playing an imperative role in preserving India’s rich cultural heritage and socio-economic development of the country. National Handloom Day, observed on August 7 honors the handloom weavers of the country. It is a day that also recognizes the Swadeshi Movement which was launched on the same date in 1905.

The philosophy of this day centers on promoting indigenous looms, arts, and crafts while empowering the rural poor and the urban poor communities, self-help groups (SHGs), micro-enterprises, and home-based entrepreneurs usually excluded from the formal market support systems.

Such an initiative of RGVN’S to promote the Indian handloom and handicraft sector is “GRASSLOOMS” which further provides an impetus to the ‘Atma Nirbharta’ and ‘Vocal for Local’ campaigns of the Government of India, in addition to strengthening urban, rural, and forest livelihoods.