Since inception RGVN has relentlessly worked in the field of exploring and supporting sustainable livelihoods, promoting individual and community initiatives and building local capabilities in its pursuit to improving the quality of life of the poor and the under privilieged.
In its 30 years of working with the community, RGVN has worked mostly with women in the livelihood and development sectors. The core areas of intervention are livelihood promotion through various agri and allied activities.
Weaving is a widespread practice of household women in rural Assam and other NE states. However, they essentially produce small household items for self-consumption and with no special emphasis on product, quality, and design of the product. RGVN has been working in the handloom vertical as well and initiated a pilot with 30 weavers from Darrang district of Assam in 2017. The pilot introduced good quality cotton yarn to the rural weavers and trained them on basics of measurements and quality aspect of products woven. Moreover it acquainted them with new products like home furnishings – cushion covers, table linen, bed linen and curtains that can be woven on their looms. The pilot was aimed at polishing the traditional skill of weaver artisans to make products with universal appeal. The products that came out from the pilot spoke of the intrinsic skills of the local women which when shown the right course can weave an array of products that can meet demands of the larger market.
Thus the GrassLooms brand was conceived under the Brahmaputra Community Development Trust, as an exclusive pioneering handloom platform signifying the weaves and weaver artisans from the region. The brand hosts its home furnishings along with traditional and contemporary wear at its showroom at Rajgarh Road in the heart of Guwahati. Its products are also available on online platforms like amazon.in and gocoop.com.
Since its inception in April 2018, GrassLooms has been able to establish a niche for itself with a considerable following of handloom enthusiasts and clienteles from the region. During this time a total of 426 weavers have been associated with the initiative from different parts of Assam.
GrassLooms at a glance: